5. Tovit Neizer: Using Triathalons to Craft Brand Stories

Love the show? Send us a message to get featured in one of our future episodes.Tovit Neizer is the owner of Yellow Bricks Consulting, helping B2B tech companies create a story that turns them into a brand. She helps companies with their storytelling, messaging, presentations and onstage talks. She is also a former journalist, founded 2 B2B software startups and led the marketing and business development of a hardware startup (acquired).On today's episode, we cover:Tovit's favorite brew (1:20)Using stories as a foundation for a brand (3:13)The importance of good copy (7:58)How training as an athlete translates to marketing (15:04)Final thoughts and takeaways (23:23)Follow TovitFollow Tovit on LinkedInVisit Yellow Bricks Consulting at www.yellowbricks.netFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show