5 Ways Accounting Pros Turn Events into Real ROI | Accounting Influencers

Turn networking, sessions, and follow-up into measurable outcomes—not just time out of the office.Accounting InfluencersWith Rob BrownSeventy-six percent of professionals believe in-person conferences offer better networking opportunities than virtual events. But while accountants spend millions each year on registration fees, hotel rooms, and travel, only a fraction walk away with meaningful ROI. According to Rob Brown on Accounting Influencers, the problem isn’t the events—it’s the strategy. MORE Accounting Influencers with Rob Brown “People go to conferences and just float,” Brown says. “They wander the expo hall, catch a few sessions, grab the swag—and then wonder why nothing changes.” With conferences back at full strength and offering multi-sensory experiences, deeper technical sessions, and richer networking formats, Brown says firms should treat them as strategic business opportunities, not passive learning days.