5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming

from Closing Time: quick insights from sales & marketing experts · host Patrick Cumming

Do you speak CFO? It's a skill every marketer needs to master—fast. There's often a gap between marketers who want to invest in brand (because they know it works) and CFOs who need to see clear metrics tied to that spend. Drawing that line isn't always easy, but this week's guest on Closing Time is here to help. Patrick Cumming of KlientBoost shares five practical tips to help marketers justify brand spend and communicate its value using the metrics and language CFOs care about most. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Patrick Cumming: LinkedIn // KlientBoost • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website

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This episode is 17 minutes long.

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This episode was published on July 21, 2025.

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