5 Ways to Start Strategically in 2024 in Flat & Challenging Markets - Ep 146

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.comHost Victoria Meyer takes on the challenge of strategizing for a potentially flat and challenging year in the chemical industry in 2024. Sharing five strategic ways for businesses to kick-start their year and position themselves for long-term success, Victoria emphasizes the importance of balancing short-term needs with long-term investments, leveraging global and regional strengths, harnessing sustainability, assessing wins and losses, and building partnerships. The episode offers valuable insights for businesses to help think critically about their future, make strategic investments, and take proactive steps to navigate the uncertainties of the market. Is your business looking for a way to start strategically and quickly in 2024? Send Victoria a DM on LinkedIn and set up a 30-minute complimentary consultation where we talk about what are some strategic elements for your business to help you thrive and grow in 2024.Don't miss this insightful episode with Victoria and learn more about the following:Industry Outlook in 20245 Ways to Start Strategically in a Flat/Challenging Market Key Questions to Ask Your Business and Business PartnersKiller Quote: “Play short and long. Understand what's needed to be successful today and to prepare for the future. It's critical to make strategic investments, think short, play long, and ensure that you and your business are continuing to invest and evolve for the future.” - Victoria Meyer Additional Links:Episode 146:  Petrochemicals in 2024: Capacity Overbuild and Codependent Markets with John Richardson of ICIS***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player. ***Like what you hear? Leave a rating and review.***Want more insights? Sign up for our email list at https://www.thechemicalshow.com Wondering how we produce our podcast?We use CastMagic.io to create ShowNotes, Newsletters, Social Media posts and more. Check it out here: https://get.castmagic.io/ean5etivmzi1We use Descript to edit and transcribe each podcast episode. Follow this link to learn more: https://www.descript.com/?lmref=DdZ2MA