EPISODE · Feb 10, 2019 · 26 MIN

#5 Weg vom Preis

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Hören Sie in der fünften Episode des Podcasts "Aus dem Maschinenraum für Marketing und Vertrieb" wie Sie "weg vom Preis kommen": Michael Stiller und Jan Scholzen diskutieren mitunter kontrovers, ob der Preis überhaupt wichtig ist, wie Sie die Commodity Falle vermeiden, wo eine Nutzenargumentation beginnen muss. Denn nur so wird der Preis für die Kaufentscheidung weniger wichtig. Nutzen Sie die vorgestellten Instrumente, um Ihre Marketing- und Vertriebs-Maschine in den nächst höheren Gang zu schalten. Wir freuen uns über Ihre Rückmeldungen unter [email protected] oder [email protected]! Folge direkt herunterladen

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#5 Weg vom Preis

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