5. What skills do marketers really need?

What this episode covers

Our guest Mark Visser (Kantar Consulting) explains how the ideal marketing professional must operate, and what marketing leaders and teams may look like in the future. Do we really need whole new skillsets? Has technology changed everything? And what should brands do differently, when it comes to their people, in order to compete? Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Julie Kollman, Chief Research Officer at Kantar. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Future Proof?

This episode is 24 minutes long.

When was this Future Proof episode published?

This episode was published on August 22, 2018.

What is this episode about?

Our guest Mark Visser (Kantar Consulting) explains how the ideal marketing professional must operate, and what marketing leaders and teams may look like in the future. Do we really need whole new skillsets? Has technology changed everything? And...

Can I download this Future Proof episode?

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