EPISODE · Jun 17, 2025 · 50 MIN
5 Years of CBU: Lessons from a 7-Figure Digital Brand
from More Than A Side Hustle · host Anthony & Jhanilka Hartzog
We reflect on the five-year journey of Cleaning Business University and how we turned a $1,000 idea into a seven-figure education business helping over 2,000 students launch successful remote cleaning businesses.• Starting with an Instagram Live to pre-sell the course before it was even created• Testing demand and only building the product after confirming market interest• Moving beyond perfectionism to focus on delivering valuable information• Learning the importance of building a community alongside educational content• Growing from a simple course to a comprehensive business support system• Navigating pricing decisions to balance accessibility with value perception• Dealing with criticism, copycats, and the importance of thick skin in business• Creating a remote cleaning business model connecting customers to cleaners• Celebrating student success with over $18 million in collective revenue• Expanding from a digital product to a brand, lifestyle, and communityWant to learn more about starting your own remote cleaning business without cleaning any houses? Visit https://www.cleaningbusinessmasterclass.com/ebook to discover how our step-by-step system can help you build a business.Register for the FREE Remote Cleaning Masterclass: https://www.cleaningbusinessmasterclass.com/?el=podcast🌟 Don't forget to drop us a review to support us!Leave us A ReviewFollow us on Social Media:Instagram | Youtube | Facebook | TwitterPodcast Sponsor:If you are interested in a spot shoot us an email at [email protected]
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We reflect on the five-year journey of Cleaning Business University and how we turned a $1,000 idea into a seven-figure education business helping over 2,000 students launch successful remote cleaning businesses. • Starting with an Instagram Live to pre-sell the course before it was even created • Testing demand and only building the product after confirming market interest • Moving beyond perfectionism to focus on delivering valuable information • Learning the importance of building a commu...
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5 Years of CBU: Lessons from a 7-Figure Digital Brand
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