5 years of ups and down, HAPPY BIRTHDAY Maison Guirec

In this special episode, we sit down with Guirec Joubert, the creative force behind both Maison Guirec and Spray to Slay, to explore his journey through the world of perfumery.For the first time, Guirec opens up about his path into the fragrance industry, the challenges, the turning points, and the quiet obsessions that shaped his olfactory universe. From early inspirations to building his own agency with strong identities, he reflects on what it really means to create scents that carry emotion, memory, and identity.This episode is particularly meaningful as it also marks the 5-year anniversary of Maison Guirec. We revisit the brand’s origins, its evolution, and the moments that almost didn’t happen, as well as the passion that kept it alive through uncertainty.It’s a candid, deeply human conversation (sometimes raw, often reflective) about creativity, resilience, and the invisible art of perfumery.Whether you’re passionate about fragrance, entrepreneurship, or simply stories of people building something from nothing, this episode offers an intimate look behind the scent.