EPISODE · Aug 15, 2023 · 1H 1M
#5 【营销刷屏】：操盘手拆解从蕉下《惊蛰令》到《后浪》｜对话群玉山马晓波
from 爱闹的朋友们
【本期嘉宾】马晓波马晓波：群玉山咨询董事长兼首席策略官，中国最顶尖的广告人，打造过bilibili的《后浪》、蕉内、蕉下三部曲、操刀OPPO、blank me｜半分一、ubras等国内外不同领域的品牌主持人：张卓&穆棉资本创始合伙人Stephanie本期来自视频号90分钟的直播由《卓见》联袂《超级外向》共同打造【本期视频资料】bilibili《后浪》：www.bilibili.com蕉内三部曲www.digitaling.com蕉下三部曲惊蛰令：www.digitaling.com简单爱：www.digitaling.com所有的太阳：www.bilibili.com【本期话题】1、操刀《后浪》后，如何理解年轻人和时代2、蕉内、蕉下三部曲背后的思考路径3、品牌方法论：分享四个阶段的策略模型4、一个顶级品牌人的修养：勇气、想象力和超出业务的认知【本期...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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#5 【营销刷屏】：操盘手拆解从蕉下《惊蛰令》到《后浪》｜对话群玉山马晓波
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