50: 6 Week Challenge - The Rise & Fall

In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall. They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable takeaways from it. Key Takeaways: The rise of the 6 Week Challenge (01:49) The common issue the challenge solved for fitness facilities (11:02) The damage caused on a lot of gyms (13:51) Positioning into competition instead of out of it (20:00) Promising huge changes in 6 weeks is not possible (23:34) Doing marketing that doesn’t ruin the culture (27:43) The premise behind a successful, sustainable, and scalable gym (30:40) The new drug whose side effects haven’t been proven (35:00) Find the thing that you stand for and run it (38:11) Limitless opportunities arise when you're in the right surroundings (45:09) Additional Resources: www.WinningGym.com/Scottsdale -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim: Schedule A Call Facebook Instagram LinkedIn Connect with Randy: Facebook Instagram -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!