#50: Be Seen - Why You Need To Both Create & Capture Demand (And How To Do It)

Love is in the air in B2B land.Or at least in George-land, but we certainly love our little community of B2B marketers!This week we’re deep diving into a key concept that often gets overlooked by the best of us:Capturing vs Creating Demand.However you slice it, capturing demand is just easier to do. And that’s exactly why creating demand is often overlooked but more important!We talk about the difference and how to go about starting to create demand.Tune into this week’s episode for more!Links To Mentioned Resources:Episode 27 - Metrics To Track To Know Your Content Is WorkingYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!