50. Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith

Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figure business coach, and how she reimagined her brand with the help of Rebecca to truly mirror her aspirations. We explore the balance between personal integrity and industry perception, discussing how intrinsic values and a strong sense of self carry a brand forward. Listen in as Amber talks about the evolution of her branding, the significance behind her favorite design elements, and the importance of consistency as her business expands.  In this episode we share: Amber’s decision to hire Rebecca for rebranding to align with business growth Contrast between Amber's experience with Rebecca and previous designers The balance between concern for perception and authenticity Amber's initial apprehension about investing in a brand that may not resonate long-term The internal coaching experience and alignment with Amber's future self through branding   Visit the show notes for this episode: Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith   Connect with Amber:  Instagram - @itsambersmith Website - itsambersmith.com The Conscious Coach Academy The Matrix (join the waitlist) The Conscious Coach Podcast   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast