$50 Billion Worth Of Virgins And Coke!

In this week's episode, Dave explains how Richard Branson did everything right with Virgin Cola but still failed to break into a market worth FIFTY BILLION DOLLARS A YEAR! Strategy Director at Eximo Marketing, Andi Jarvis, details the incredible lengths Coca Cola went to to make sure Branson experienced his biggest commercial failure ever. A massive shout out to Ernie Smith, whose article inspired this episode:https://shortformernie.medium.com/virgin-cola-richard-branson-marketing-failure-8a470ced7815Presented and Produced by Neil Delamere and Dave MooreEdited by Cathal MinogueMusic by Dave MooreArtwork by Ray McDonnell Hosted on Acast. See acast.com/privacy for more information.