EPISODE · May 16, 2018 · 1H 7M
50. Bold Vision & Humility in CPG Leadership With Sheryl O'Loughlin, REBBL and Clif Bar
from Bulletproof Your CPG Brand · host Daniel Lohman
50. If you're chasing growth without purpose—or purpose without profit—you're building on sand. Sustainable CPG leadership requires both bold vision and humility. In this powerful conversation with Sheryl O'Loughlin (Clif Bar, Plum Organics, REBBL), we unpack what it really takes to build mission-driven brands that scale. From launching Luna Bar and redefining women's energy nutrition, to disrupting baby food with Plum's pouch innovation, to leading REBBL's fight against human trafficking through impact sourcing, Sheryl shares hard-earned lessons about resilience, culture, profitability, and regenerative business. We discuss burnout, ecosystem leadership, climate responsibility, and why profitability is not the enemy of purpose—it's the fuel for it. If you want to build a brand that grows, gives back, and lasts, this episode is your roadmap. Download my free Turnkey Sales Story Strategies Course and learn how to build a retail-ready selling story that earns you shelf space and drives sustainable growth. Then explore additional episodes to deepen your category leadership strategy. Get instant access on the show webpage: RetailSolved.com/session50
Embed this episode
NOW PLAYING
50. Bold Vision & Humility in CPG Leadership With Sheryl O'Loughlin, REBBL and Clif Bar
No transcript for this episode yet
Similar Episodes
No similar episodes found.