50 Deploying Empathy

This was supposed to be an interview with Michele Hansen, co-founder of Geocodio and author of "Deploy Empathy", but due to interview issues that part was lost :(. Instead, Chris and Christian talk about the book and do a customer interview exercise from it - which worked way better than either of us thought it was! 00:00 Intro 01:24 Don't just ask what people want 05:10 You have to be bad before you're good 07:11 Customer interview exercise 08:31 Q1 Can you tell me about a product you bought recently? 11:02 Q2 Where were you when you bought this? 13:07 Q3 Were you with anyone else when you bought it? 13:57 Q4 How did you make the purchase? 17:21 Q5 Before you bought it, was there any open questions for you? 19:34 Q6 Where did you first learn about this product? 21:52 Q7 What did you do when you first came across this product? 22:53 Q8 What were you hoping this would do for you? 24:54 Q9 What other products did you try before this? 26:22 Q10 How did it go when you first used this product? 27:07 Q11 Can you tell me about whether it did everything you were hoping it would do? 27:51 Q12 Would you buy it again? 28:19 Meta discussion about the interview exercise 30:49 Audio book as a private podcast 32:06 The not-interview Timestamps created with https://clips.marketing by @cgenco Stay tuned for a future episode that is actually an interview with Michele, or find her here now: https://twitter.com/mjwhansen deployempathy.com