50: Digital-first means people-first

The Access Group have enabled thousands of not-for-profit organisations run more efficiently and raise more money. Whether you’re attracting supporters or members, fundraising, managing visitors, controlling finances, or dealing with staff, their integrated not-for-profit software makes it easy to do more. The process of digital transformation is a frequent topic of sector discussion. But there is sometimes a misunderstanding as to what this means and how it can be applied.   When we discuss a digital future, sometimes people can overlook the human element. But a digital-first approach must also be a user-centred approach.   In this podcast, we discuss the importance of developing user-centred solutions, rather than splurging on exciting new tech that may not be useful to your audience.   In this episode, we are joined by Shaf Mansour, Product Manager at The Access Group, Jill Haines, Marketing and Communications Manager and Anna Pangbourne, Chief Exec at the Fashion & Textile Children’s Trust.