#50 Eisberg Wine: Dealcoholisation & Doubling Capacity

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLES======SHOW QUOTES “If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”======SHOW SUMMARY Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle.  We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.======WE CHAT ABOUT2:28 The Eisberg story4:17 Dan's story6:23 Why is good low/no wine so hard to find10:03 Doubling capacity12:04 What is dealcoholisation?13:47 The Eisberg range22:42 Bestsellers25:01 How to enjoy alcohol-free red wine28:08 Alcohol-free in Germany33:39 What's next for Eisberg?36:00 The role of customer feedback39:34 The BBQ-Q ======EISBERG WINES  //  @EISBERGWINE  // @DANHARWOODWINEEisberg wines are also available as part of the Club Soda in Majestic collaboration now available in every Majestic Wine store in the UK.  ======WE ALSO TALK ABOUT: Athletic Brewing*Lucky Saint*Ish Daiquiri* ====== BEST EPISODE TO CHECK OUT NEXT#33 GNISTA's 'not' spirits & 'not' red wines with Erika Ollén ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.