50. How to Use LinkedIn to Grow Your Law Practice

Viveca Hess is an expert in using LinkedIn to help lawyers grow their book of business. She shares her expertise on these important topics: -The best practices in using LinkedIn -The power of LinkedIn and how it can grow your brand -The best business building approaches -How to overcome the fear of competition -The importance of determining what sets you apart as an attorney - The benefits of being an authentic and effective listener -The incredible stress of the billable hour requirements Studying people, human nature and how we communicate to build meaningful relationships is Viveca's passion, always has been. But, it wasn’t until several years after graduating from law school that she owned up to her passion for blending creative story-crafting with the design and psychology of communication and content. She initiated, created and directed the marketing and communication efforts at the law firm where she had worked for nearly a decade and realized she was smitten with a practice having little to do with the law. After nearly a decade she left this firm to launch her own online marketing company in 2009. Though she has never looked back, her legal background lends itself well for insight to what lawyers, law firms, and a few other regulated or politically sensitive industries require to be protected while successfully promoted in an ever-evolving online sphere. This is part of her unique, odd, sometimes uncomfortable, and very happy character-building story. Much like the passion triggers of her business, Viveca is easily impassioned by all things under, in, or on our oceans. Whether surfing the internet or waves, diving deep into content psychology or along underwater parks, the salt from both sweat and ocean has always done her good. Fortunately, her family feels similarly, mostly harmoniously. Husband even works on complicated water projections (that quite honestly make her eyes glaze over sometimes). Her teen daughter (going on twenty) applies an uncanny discipline, humor and design eye for online artistry when they are not making a splash offline somehow. She admits she has a thing (or more) to learn from her, like understanding that peace and crazy can co-exist. You can find Viveca on LinkedIn where she is ever present, and can connect by email at [email protected].