50. Lessons Learned: How Huckabuy Scaled Beyond the Founder’s Network

Huckabuy CEO and founder Geoff Atkinson discusses how he was able to get his business “unstuck” after a very successful launch. He shares what he did, what worked, and most importantly, what he would have done differently. He also alludes to how Huckabuy is growing even during the pandemic. Huckabuy is a fast-growing tech startup based in Park City, Utah. They are a SaaS company that is changing how organizations grow their organic search channel through a technology-forward SEO approach. Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com where he developed expertise in SEO and managed everything from pricing algorithms to content generation. He was named Advertising Age’s “Top 40 Under 40” list