50. Marketing or Selling a Solution with Guest Rick Biermann

Get tips on where to start with your marketing and learn more on how to gear up for 2021 in this podcast episode! Rick Briemann, Director of Business Development in St. Louis for the Missouri Asphalt Pavement Association, says the most important thing you can do to gear up for 2021 is to: Focus on marketing and selling your solution to your potential customers’ problems. In our latest podcast episode, Rick shares real-world examples and applications for marketing and selling solutions in the paving industry.  For a fully-formatted article version of this podcast, head over to our website:  https://mayecreate.com/blog/marketing-or-selling-a-solution-with-guest-rick-biermann/