50. More ways to create an AMAZING experience for your supporters - Richard Turner

If you’d like tangible examples and wise principles to help deliver successful fundraising during the pandemic, I hope you’re going to find this episode really helpful. It’s the second part of an interview with a brilliant fundraiser named Richard Turner, who shares highlights from a new piece of research carried out by the Chartered Institute of Fundraising’s Supporter Experience group. Over recent months, Richard and his colleagues in the group, Giles Pegram and Angela Cluff have studied charities that have been achieving fundraising success this year by giving their supporters a great experience. They’ve just published an inspiring report entitled Fundraising in the time of COVID-19 and have created a webinar to share their findings. In the episode we explore some powerful principles, as well as lots of examples of how charities have been looking after their colleagues and inspiring their supporters during the pandemic. If you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on twitter Richard is @ifundraiser and I’m @woods_rob.