50 - Samantha Wills: How to Create and Grow Your Business Globally

On today's show,  Samantha shares how to start and develop your business on a global scale. She also covers, Her success didn't come overnight; it took her 13 years Her journey from selling her designs on Bondi Beach Market to global marketplace with celebrities wearing her products How she got her first $17,000 worth orders at Australian Fashion Week in 2004 The importance of having a business partner who complements your skills set in business Three things important when creating a brand: authenticity, finding your voice that resonates with your consumer or follower and personalization Finding your 'why you do it' is essential when building a brand People don't buy what you do; they buy 'why you do it Her brand is based on people who are passionate about it and the real story behind its creation Why she decided to close her entire wholesale business except for department stores How she uses her luxurious packaging to create special experience for her customers Her Life Changing Question is: 'WHY?' Everything in business and branding has to evolve continually The background behind her 'Samantha Wills Foundation' What sometimes you need to 'surrender and refocus' in business and life. One thing on her bucket list is to see the Northern Lights from a glass igloo   Resources Mentioned in this show: samanthawills.com samanthawillsfoundation.org Recommended Reading: 'How to win friends and influence people' - Dale Carnegie 'Start with why' Simon sinek