“50 small steps later you end up in a completely different place,” Mike Halligan, Co-Founder of Scratch

When you commit to an action for your business goals and follow the journey that’s right in front of you, and not be too attached to an end goal, what happens next is nothing short of incredible. I’ve got an brilliant conversation and business story for you today – Mike Halligan, Co-Founder of Scratch which is an epic direct to consumer healthy dog food brand – shares his very impressive and inspiring story. You’ll hear about: What assessing a market opportunity actually looks like The way one business leads to another The potential in "boring" categories Being forced into a business before you planned on it Recognising your strengths and finding the right business partner to fill the gaps Teaching yourself to learn what you need to know as you go Becoming a successful people leader as well as a business owner And the role of strong brand led content in cut through marketing. There’s one part where we get into the depths of making it work financially - trying to balance the phase of not paying yourself, while hustling in consulting to make money on the side, all while scaling up and taking on staff in your business – hugely impactful conversation so make sure you stick around for all of it as you’re guaranteed to feel the business inspo you need to keep going.   Check out Scratch at https://www.scratchpetfood.com.au/ Follow Scratch on IG @worldofscratch Check out the Off The Leash online mag And give the puppy training podcast a listen   You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email [email protected] on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.