50: Steven Crutchfield & Paul Cappelli of Villa Cappelli

A little about our guests. Steven and Paul met 19 years ago in the wild and wacky world of New York City ad agencies. Paul was born in Pisa, Italy and moved to Boston, MA when he was just 7 years old. Paul joined an order of monks when he was 18 and studied with them at Iona College before going to New York to work in advertising and study at the School of Visual Arts. He continued in the advertising world, including starting his own agency. Paul was married and has 3 children. One of whom works with Paul and Steven at Villa Cappelli. Steven was born in a small town in Texas. He moved to Austin to attend the University of Texas with degrees in both English and Advertising. After graduation, Steven moved to New York to become a copywriter and worked at several of the larger agencies in town. Steven moved from the advertising world to the magazine world. A little about their business. Paul’s mother is from Terlizzi, Bari, Italy and he grew up surrounded by family from Terlizzi. Around 2008, as the financial world collapsed, they began to think about doing something different. Paul and Steven bought an old villa and spent several years and lots of money fixing up this beautiful, 20,000 square foot villa. From the beginning, Paul saw Villa Cappelli as more than a house or home, he saw it as a brand. Over the last 10 years, they built the food exporting from olive oil to a line of gourmet foods and the vacation rental property of Villa Cappelli. Villa Cappelli is an agriturismo (agriculture/tourism) property that highlights the beauty of Italy and the locally made foods and wines of the Bari region. One piece of advice (the nutshell version) Find a way to spend time away from each other each day. Pick something you do daily to create alone time and step away. Reading Material Think and Grow Rich by Napoleon Hill - http://amzn.to/1W6Tm6aJab, Jab, Jab, Right Hook by Gary Vaynerchuk - http://amzn.to/1W6TsL3The Tipping Point by Malcolm Gladwell - http://amzn.to/1W6TFxR Get in Touch with Our Guests Villa CappelliVia Appia Traian 11Terlizzi, BA 70038 Italyhttp://www.VillaCappelli.comhttp://www.Livingcappelli.comhttp://www.VCVilla.comInstagram @VillaCappelli - https://www.instagram.com/VillaCappelli/Twitter @VillaCappelli - https://twitter.com/VillaCappelliFacebook /VillaCappelli - https://www.facebook.com/VillaCappelli