50 - The Hack Andrew Warner Used to Build His Audience From Zero to Thousands of Raving Fans

Are you, at some level, squeamish about the idea of self promotion and building your audience?   I consistently promote making connections and building your list as job #1 for the project creator.   Getting press and connecting with influencers who could help you promote your project to their audiences is the best way to build a list.   Why? Think about it.   What do they have that you don’t? An audience.   But influencers especially, don't want to be spammed. Top people get dozens of awkward requests every day from people who just don't “get it”. And those requests get ignored.   You have to know the right way to approach influencers or they will delete your email, and you will never get their endorsement... Even if your project would genuinely help their audience.   In this episode, we speak with one of the best at connecting deeply with experts, Andrew Warner, founder of Mixergy.com.   Andrew had some street cred before launching Mixergy.com. He cofounded Bradford & Reed, a greeting card company that was grossing $38.5M per year. After selling the company, Andrew went on to found Mixergy.com.   “I created Mixergy to help ambitious people who love business as much as I do learn from a mix of experienced mentors. I do that through interviews where founders tell their stories and courses where they teach a solution to issues that can cripple founders.” Andrew has made connecting with influencers like Tim Ferriss, Gary Vaynerchuk, and over 1300 other world-class entrepreneurs into a multi-million dollar a year business.   This episode is filled with a number of dynamite tactics that will help you genuinely connect with influencers and make them want to promote your campaign.   But simply following the step by step procedures outlined won't get you very far.   Listen closely to how Andrew talks about his deep sense of curiosity and commitment to his mission, and how this will help you build genuine relationships. Your outreach strategy should be built on a foundation of integrity, mutual benefit (as opposed to a “what can I get” attitude), and commitment to your mission. If you do this, you’ll be able to take advantage of the #1 audience building hack:   Leveraging someone else’s audience to build your own.   Resources Mentioned   <p style="margin-bottom: 0mm;...