#50 The Secrets Behind Hernest Project's Founder's Sustainable Vision

In this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear. Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has become a core aspect of Hernest's identity. She shares insights into her journey as an entrepreneur, navigating challenges, and finding success through strategies like email marketing and customer engagement. The conversation touches on the evolving landscape of sustainable fashion, the importance of community building, and Hernest's vision for the future.Hernest Project’s Website: https://hernestproject.com/Hernest Project on Instagram: https://www.instagram.com/hernestproject/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com