50. Tobi Pearce, Sweat // Top life and business lessons from the entrepreneur behind Australia's leading fitness empire worth $480M

Ever wanted to dig into the mind of someone who helped pioneer the modern fitness industry, someone who's helped change the lives of millions of people for the better through business? This special episode of The Make it Happen Show features a close friend of The Entourage, Tobi Pearce, Co-Founder & CEO of Sweat, one of the largest health and fitness empires in the world.     Best known for his development of the Bikini Body Guide ebooks with Kayla Itsines, Tobi started his journey with humble beginnings, even living on the streets at one point before becoming one of the wealthiest self-made Aussies under 30. Tobi and our host and CEO, Tim, dive deep into his journey and the lessons he's learnt along the way - everything from tech development, the concept of over-education in business, the importance of content customisation, understanding consumer behaviour, and much, much more.     This is an incredibly interesting episode and is suited for anyone who wants a unique perspective on a few different topics, no matter what stage of business you're at. Buckle up and enjoy this 50th episode of The Make It Happen Show with us at The Entourage.     Timestamps: 3:23 - How Tobi Pearce went from the streets to building a fitness empire in Australia 4:50 - Why word-of-mouth recommendation still stands as an effective validation 6:07 - Why Sweat decided to develop and improve its fitness app 8:36 - Costly mistakes to avoid when hiring an app developer 11:10 - Tobi dives into why first tries aren't always going to be successful 12:13 - Problems to watch out for in business for first-time founders 13:46 - Tobi shares why being overeducated is one of the biggest risks one can take 16:27 - How Sweat has been handling the business through the pandemic 17:07 - Why it's critical to have flexible structure 18:12 - How the pandemic has shifted Tobi's focus 19:34 - How the pandemic has impacted the fitness industry 23:18 - What to pay attention to in today's content space 25:19 - How Sweat used data and technology to serve a varied set of audience 28:55 - Why tailoring content is key 31:00 - Why content works when it's specific 32:46 - The imp