50 Years of Primos: The Brand That Taught America How to Hunt

This week on the No Lowballers Podcast, Logan Metesh of High Caliber History and Allen Forkner of GunBroker.com sit down with Justin Breland of Primos Hunting to celebrate one of the most influential brands in the outdoor industry hitting a major milestone—50 years. From humble beginnings in the 1970s with homemade turkey calls built from unconventional materials to becoming a household name in hunting, Primos has helped shape how generations of hunters learn, practice and experience the outdoors. Justin shares his journey from videographer on the legendary Truth About Hunting series to his current role producing content across modern platforms like YouTube, Instagram and TikTok. Along the way, the conversation dives deep into the evolution of hunting media, the legacy of Will and Jimmy Primos, and what it really takes to build products that work in the field—not just on paper. Whether you grew up watching Primos VHS tapes, learned to call using their mouth calls or just appreciate authentic hunting culture, this episode is a behind-the-scenes look at a brand that has stood the test of time by staying true to its roots. In This Episode • The origin story of Primos and how turkey calls built the brand • The role of Will Primos in revolutionizing hunting calls and education • How audio tapes, VHS and the Truth series shaped generations of hunters • Behind-the-scenes of filming real hunts—the work no one sees • The personalities behind the brand, including the unforgettable Jimmy Primos • Why authenticity matters more than “on-camera persona” in hunting media • How Primos develops and tests new calls in real-world conditions • The evolution from DVDs to modern digital content and social media • Why Primos has remained successful through acquisition and industry change • The importance of mentorship and passing hunting traditions forward • “50 Years of Truth” documentary celebrates the brand from its origins to today Question of the Week What’s your Primos origin story? • The first Primos video you watched • The call you learned on • Or the hunt where Primos gear made the difference Drop your story in the comments—we want to hear how the brand impacted you. Listen, Watch and Subscribe If you appreciate thoughtful conversations about firearms history, hunting culture and the stories behind iconic guns, be sure to subscribe to the No Lowballers Podcast. New episodes feature collectors, historians, writers and industry insiders who care about more than just specs and trends. And as always: 👍 Like the episode 💬 Leave a comment 🔁 Share it with a fellow firearms enthusiast 📲 Subscribe and follow ⭐ Leave a review wherever you listen Every rating, review, and share helps us bring more firearms history and industry insight each week. Follow No Lowballers on ⁠⁠Instagram⁠⁠ and ⁠⁠Facebook⁠⁠ for behind-the-scenes content, historical deep dives and weekly drops every Thursday. Find Logan at ⁠⁠High Caliber History⁠⁠ and Allen at ⁠⁠GunBroker⁠⁠.