500 Million Shopper Insights

This week’s episode of The Retail Tea Break Podcast is sponsored by TruRating, unlocking the voice of every customer.I’m joined by a former lawyer, who became fascinated with how to measure, understand, and predict human behaviour. Georgina Nelson is the CEO and Co-Founder of TruRating, the award winning, rapidly growing, global tech start-up. Retailers and brands using TruRating average an 80% response rate on questions asked. This is accomplished by asking a single, rotating question directly on the POS pin pad, making it a seamless part of the shopper's checkout experience. This is a fantastic conversation full of incredible insights from half a billion responses that TruRating has collected. Georgina takes us through the key themes from the data that has been gathered across various retail verticals including grocery, clothing and pharmacy brands. So grab your cup of tea, sit back and listen in!Topics:Half a billion customer responsesYour people are your powerThe emotional connectionTasking, store operations and a lack of customer focusRetail media, strong communication and in-store signageWhat’s next for TruRatingFor more information check out: https://trurating.com/Transcription and show notes available at: https://theretailadvisor.ie/