500: Uly and Ernesto on Bringing New Fans to Football Through Humor and Social Media

For the 500th episode of the CUSP Show, Live from SuperBowl Radio Row, Joe Favorito and Scott Rosner welcome content creator Uly Morazan, known online as Uly and Ernesto, for a conversation about how pop culture, humor, and social media are helping bring new audiences into football. Morazan shares how his journey into the NFL began unexpectedly through the Taylor Swift and Travis Kelce storyline, which sparked his curiosity about the sport and led him to start learning the game publicly on social media. By documenting his football discovery process in a fun, lighthearted way, he quickly connected with a large audience, particularly women, who were exploring the sport for the first time. The discussion also explores his partnership with Barefoot Wine, an official NFL partner under the E. & J. Gallo brand, and how the collaboration works because both Morazan and the brand approach football and wine the same way: with personality, humor, and accessibility rather than pretension. He explains how creators build authentic brand relationships, why long-term partnerships matter, and how fantasy football unexpectedly deepened his understanding of the game. Morazan also reflects on the growing role of creators in sports marketing, the importance of making fandom approachable for new audiences, and why the most successful content, like the best sports experiences, ultimately comes down to one simple principle: fun.Follow Uly on Instagram: https://www.instagram.com/ulyandernesto/?hl=enFollow Uly on TikTok: https://www.tiktok.com/@ulyandernesto?lang=enUly’s Website: https://ulyandernesto.com/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com