501 - The Heroic Story of Horse Soldier Bourbon with Scott Neil

This is one episode that was requested by dozens of people. I'm so glad Scott Neil, president and co-founder of Horse Soldier Bourbon and a retired Green Beret. Scott shares how his military background and the ethos of camaraderie influenced his journey into the bourbon industry. The conversation delves into whiskey and war stories. There's a lot of context of how these guys went to war and came back heros. That all influences the inception of Horse Soldier Bourbon, born from bonds formed during service and a shared love for whiskey. Scott discusses the challenges faced by emerging brands, the importance of controlling production for quality with their own distillery coming online, and the role of community engagement in building lasting relationships with consumers. Show Notes: Get a glimpse into Scott's military background and how it shaped his viewpoint. Discuss the origins of Horse Soldier Bourbon and the significance of the name. Explore the transition from military service to the world of bourbon. Insights into distillation: crafting a unique bourbon and the logistics behind it. Challenges faced as a new brand in a competitive marketplace. The importance of community engagement and storytelling in building customer relationships. Learn about the philosophy driving the creation of Horse Soldier and their long-term vision. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices