#501 Work Smarter, NOT Harder

Briana Berkowitz started So Many Flowers to plant and grow her very own flower farm here in the US (very rare!), and sell custom-made fresh and dried flower arrangements, floral art and more. But as sales dipped this year, she had to take a full time job… she has no idea which direction to go now, but is passionate about her business and hopes to grow it. But as Sonja says, “passion doesn’t pay the bills!”Her business is at a crucial crossroads and while Briana thinks she needs help with attracting new customers and followers, Sonja instead opens her eyes to the fact that she’s working much harder, not smarter. Listen as she helps Briana examine her sales analytics to narrow down her focus, so her business can thrive while also being less stressful to run, and gives all the tea on how to easily improve her website to attract more sales. Lifeline Links: Sonja's Instagram & Newsletter, Work in ProgressSo Many Flowers Instagram, WebsiteThanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life! SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo