502. How to Become a Category Leader
from GTM Made Simple Hosted by Sangram Vajre
What does it mean to be a true category leader? A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy? On this #TakeoverTuesday episode, Dave Knox interviews Dave Peterson about how modern companies can dominate their category. Here’s what we’re unpacking today: How to create your own category Becoming a category leader/category king The “6-10 law” of IPOs What being a category leader truly means This #TakeoverTuesday post is based on a podcast with special host Dave Knox and guest Dave Peterson. If you’d like to listen to the full #FlipMyFunnel episode, check us out on Apple Podcasts, Spotify, or here.
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