502: Praxis AI’s David James Clarke IV on Digital Twins, AI, and the Future of Sports Expertise

Live from Super Bowl Radio Row, Joe Favorito welcomes David James Clarke IV, CEO of Praxis AI, for a conversation about how artificial intelligence is becoming a practical tool across sports, media, education, and healthcare. Clark explains how Praxis AI uses “digital twins” to help scale human expertise, making knowledge more accessible without losing the personality, communication style, and experience of the original expert. Clark shares how his company first found traction in higher education, where digital twins of professors are now answering thousands of student questions and saving faculty significant time each semester. From there, Praxis AI expanded into sports and entertainment, where digital twins can help athletes, coaches, broadcasters, and thought leaders extend their reach well beyond what is possible in person. He discusses recent work involving Dr. Robert Cantu, Dr. Jen Welter, Shannon Sharpe, Von Miller, and events tied to the Super Bowl, the Cricket World Cup, and future global competitions. The conversation also explores the emotional side of AI, including what it means to hear and interact with a digital version of yourself, as well as the practical business model behind Praxis AI’s platform. Clark addresses the speed at which AI is affecting jobs and workflows, the difference between job replacement and job transformation, and why he believes AI can be both commercially powerful and socially impactful. He also emphasizes the value of digital twins in cause-driven spaces such as concussion education, youth mentorship, and athlete-led social responsibility work.Connect with David: https://www.linkedin.com/in/davidjamesclarkeiv/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com