502 - Will Hanke - Hire People Smarter Than You

Will Hanke has two passions: supporting our US veterans and helping window treatment and awning businesses tell their story online – providing them with increased exposure, more customers, and higher revenues. For over twenty-seven years he has helped mom & pops, startups, and multi-million dollar companies with their digital marketing strategies. Will hosts monthly online training events and has spoken at conferences across the US on a wide variety of topics from analytics to lead generation through his company, Window Treatment Marketing Pros. Will teaches and helps these business owners learn more about SEO and make better decisions with their marketing dollars. He hosts Marketing Panes, a podcast dedicated to window treatment and awning business marketing. He also has a free private Facebook group called Window Treatment & Awning Marketing Secrets. He is an avid business & marketing blogger and has published several industry books including Triple Your Window Treatment and Awning Leads and 10 Quick Wins: Winning Fast Online for Window Treatment Companies. Links https://wtmarketingpros.com https://www.youtube.com/@wtmarketingpros https://wtmarketingpros.com/podcast/ Contact Information Email: [email protected] Business Address: 152 Hinrichs Lane, Arnold MO 63010 Links and Resources; Can't Hurt Me by David Goggins Never Split the Difference: Negotiating As If Your Life Depended On by Chris Voss Traction by Gino Wickman Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne The Sew Much More Podcast is sponsored by; Klimaka Studios The Workroom Channel Scarlet Thread Consulting The WCAA The Curtains and Soft Furnishings Resource Library National Upholstery Association Workroom Tech

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This episode was published on February 8, 2026.

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