#504 - Angela Pih on Cannabis Marketing and Brand Building

Welcome to another exciting episode of the Cannabis Conversations podcast! In Season 5, Episode 04, host Sean dives deep into the world of cannabis marketing with the incredible Angela Pih, a brand-building marketing extraordinaire.In this episode, Angela shares her unique cannabis origin story, starting from her high school days in Asia to becoming the Chief Marketing Officer at Papa & Barkley. She discusses the importance of understanding data, business operations, and the challenges faced by marketers in the cannabis industry.Join us as we explore topics such as:The significance of customer feedback and data in retailThe challenges of vertical integration in cannabisThe common pitfalls startups face in marketingThe evolving landscape of cannabis consumption and product offeringsAngela also shares her insights on the importance of being authentic in both personal and professional life, and how her upbringing shaped her approach to plant medicine and marketing.Don't miss this engaging conversation filled with valuable insights for anyone interested in the cannabis industry or marketing in general!Timestamps:00:00 - Introduction00:06 - Angela's cannabis origin story00:20 - The importance of data in cannabis marketing00:40 - Challenges in vertical integration01:00 - Common mistakes startups make01:20 - Favorite ways to consume cannabisSpecial Thanks to Our Sponsor:Hefestus House of Automation - If you're in the business of pre-rolls, check out how you can produce 2,000 pre-rolls an hour at Hefestus Tech.Tune in now and join the conversation!Subscribe and share this episode with someone who loves the CannaBiz!