505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

Content marketer Megan Horn joins me to discuss the topic.   We discuss: How to pitch to B2B publications How to tell good B2B stories How often should you pitch? Using editorial calendars Paid vs. editorial  How about other content types? How to know where to pitch. And more... Check out her article on the topic here: https://lnkd.in/gwZc6Rdw