506: Cam Smith on How Substack Hands Creators Control of Their Work and Audience

Joe Favorito and Tom Richardson welcome Cam Smith, Substack’s Head of Sports Partnerships and Columbia Sports Management alum, to the CUSP Show to explore how the platform is reshaping sports media. What started as a newsletter product has evolved into a multi-format ecosystem spanning audio, video, and community-driven discovery, giving creators more control than ever over their work and their audience. Cam breaks down why journalists, athletes, and media personalities are increasingly choosing to build direct-to-consumer businesses rather than depend on traditional outlets, and how Substack’s model prioritizes ownership and sustainability over scale. The conversation gets into the economics behind the shift, including why a smaller, highly engaged subscriber base can outperform a massive but passive social following, and what that means for legacy media, fragmented distribution, and the way fans discover sports content today.Connect with Cam: https://www.linkedin.com/in/cameron-smith-68b1865/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz and Sydney Cristall. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com