#506: Leaders in Customer Loyalty: Brand Stories | How Simon Is Redefining Loyalty in Shopping Centers

Send us Fan MailCustomer loyalty has become a cornerstone of modern brand strategy, but for shopping center owners, it has never been a simple equation. Without control of the point of sale and with thousands of independent retailers operating under one roof, building a cohesive loyalty program  presents challenges most consumer brands never face. That tension is what ultimately shaped Simon+™: a loyalty program built to reflect how people shop today, across stores, channels, and experiences. In a recent conversation, Enna Allen, Senior Vice President of Marketing at Simon shared how Simon is re-thinking loyalty for a nontraditional category and why flexibility, collaboration, and value are essential to making the program work.