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507: The Strategic Enemy

Episode 507 of the The Selling Show podcast, hosted by David Newman, titled "507: The Strategic Enemy" was published on December 23, 2025 and runs 42 minutes.

December 23, 2025 ·42m · The Selling Show

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Laura talks about having strategic enemies in branding and marketing, unnecessary re-branding, staying focused, her latest book, "The Strategic Enemy", and much more!

Laura Ries is a globally recognized positioning strategist and bestselling author. Since 2022, she continues her father's positioning legacy as Chairwoman of RIES. The firm where she has helped Fortune 500s and ambitious startups win through bold, focused brand positioning for over 30 years.

Creating the Impossible with Michael Neill Michael Neill Michael Neill is an internationally renowned transformative coach and the best-selling author of six books including Creating the Impossible, The Inside-Out Revolution and The Space Within. His weekly radio show, Living from the Inside Out, has been a listener favorite on Hay House Radio for over a decade and his TEDx talk, 'Why Aren't We Awesomer?', has been viewed by over 200,000 people around the world.​His weekly blog and podcast, Caffeine for the Soul, is now in its 18th year and going strong! It’s OK That You’re Not OK with Megan Devine iHeartPodcasts Life is full of difficult things, from tiny everyday disappointments to life-altering events. Everyone’s at least a little bit Not OK, something grief expert and psychotherapist Megan Devine knows from the inside out. In wide ranging, insightful, deep conversations, Megan talks with people about their often invisible losses - and what they’ve learned about being seen and supported in difficult times. With guests pulled from the front lines of entertainment, medicine, education, and activism, the conversations in It’s OK that You’re Not OK are funny, complex, emotional, and hopeful - maybe not your typical dinner party topics, but none of us are entirely OK, and it’s time we start talking about that.New episodes each and every Monday, from the author of the best-selling book, It’s OK That You’re Not OK, and iHeartMedia. Find Megan online at @refugeingrief & follow the show @ItsOKPod The Best Sellers Alyssa Grelak Welcome to 'The Best Sellers' Podcast! Hosted by Alyssa Grelak, this series pulls back the curtain on the world of B2B  sales, showcasing the strategies, techniques, and mindsets of the industry's standout sellers. Each episode features in-depth conversations with top-tier sales professionals, unveiling the secrets that propel them to the top of the leaderboards. Whether you're an aspiring salesperson, an established professional, or just curious about the art of selling in the tech realm, this podcast is your gateway to invaluable insights that could redefine your approach. Dive in, learn, and be inspired to sell better. Don't forget to subscribe for regular updates and join our growing community of sales enthusiasts! B2B Revenue Leadership - CEO, CRO, CMO, VC, Sales and Marketing Startup SaaS Sales Leadership Marketing Startup SaaS expert - Brian Burns If you're interested in B2B Revenue Leadership this is the show for you. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions PodCast. This PodCast is Focused on Leadership in the B2B Space to drive revenue by using the most modern and scientific approaches. If you are a CEO, VC, CRO, CMO or want to be one some day this PodCast is for you.If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Hustler, Advanced Selling, SaaSTR, VC, Salesman Red, Sales Gravy jeb blunt jocko GaryVEE you will like this.
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