#508 Connecting with Customers Online

Josie Stewart runs The Luminous Pets with her husband, and together they make pet bandanas that are more comfortable than traditional ones, fitting a wider range of cat and dog shapes and sizes. They’ve done really well this year and are on track to more than DOUBLE what they made last year! But the majority of their sales still come from in-person markets, where they are able to connect and engage with customers to educate about what sets their brand apart. Josie wants Sonja’s help to improve their brand’s website and social media presence to hook customers 24/7 virtually. Listen as Sonja shares ideas for how to push your origin story and mission front-and-center online and on social media in a way that connects with people and convinces them to buy. Lifeline Links:  Sonja's Instagram & Newsletter Work in Progress  The Luminous Pets Instagram, Website Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo