EPISODE · Nov 21, 2025 · 28 MIN
51.5 Bonus Episode: Revolutionizing Beef Production with Efficiency, Sustainability, and Genetics
from Your Ag Empire
In this bonus episode, host Jonathon Haralson brings together key players in the beef industry to discuss cutting-edge developments in cattle genetics, feed efficiency, and sustainability. Featuring Roland Sanchez from Red Dock Farm, Mark Nelson from Greensteak, and Keaton Dodd, the new executive director of the Santa Gertrudis Association, the conversation delves into how data-driven breeding programs and innovative testing methods are shaping the future of beef production.In this episode, we cover:Feed efficiency testing and Real Progeny Data (RPD): Highlighting the critical role of feed efficiency testing in cattle breeding programs and the significance of RPD in making data-driven breeding decisions.Red Dock Farm and Greensteak collaboration: Showcasing Red Dock Farm's approach to data collection and genetic improvement, alongside Greensteak's role in verifying and valuing calves based on performance data.The importance of sustainability metrics, including water intake measurements, and the industry's focus on balancing efficiency, profitability, and environmental considerations.Exploring the potential of Santa Gertrudis genetics in enhancing commercial herds and the development of Greensteak's certification program for enrolled calves to promote superior genetics.Make sure to hit follow/subscribe so you never miss an episode. Connect with our guests: https://reddocfarm.com/Instagram: @reddocfarm (https://www.instagram.com/reddocfarmFacebook: https://www.facebook.com/RedDocFarmSanta Gertrudis Association: https://santagertrudis.com/Connect with Your Ag Empire:Follow on Instagram @youragempireFollow on FacebookSubscribe on YouTubeFollow on LinkedInFollow on TikTokCheck out our websiteResources & Links:Learn more about the Elite Mastermind and how to become a memberProtect your livestock investment with Empire Ag’s risk management solutionsJoin The Dirt email subscription Book Jonathon as your next speaker Mentioned in this episode:Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.Empire Financial Services
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51.5 Bonus Episode: Revolutionizing Beef Production with Efficiency, Sustainability, and Genetics
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