# 51 - All Things Fine Wool and Great Business

Wool prices have been adversely affected in recent months by the Covid-19 pandemic, no doubt with the potential to severely impact wool producers in the short-term. In this interview, I speak with leading fine wool producer Cameron England, owner of Lyndall Park near Kingston, SE South Australia. Cameron and his incredible family have been members of the Farm Owners Academy Platinum Mastermind Program (an exclusive farm-business masterclass) for the past three years. During that time, they have invested heavily in their own development, embraced their learning, and have established themselves, not only as leading members of our growing community, but also within Australia’s elite farming community. Their inter-generational story speaks for itself, and the benchmark performance results they are achieving, both production and financial, are a credit to Cameron and Katie, and their farm business team. Importantly, Cameron and Katie prioritise family and freedom. Their focus is on building a legacy for future generations whilst establishing the time, team, systems, and financial freedom to be able to cherish the journey with them. They are intent on building a highly profitable farm business that works for them, not the other way around. Lyndall Park is a shining example of how good business, strong strategy, great planning and real focus on key numbers can see you profit and thrive even in times of very real industry uncertainty. To find out more about the Farm Financial Framework please click here. A cracking story from a wonderful family. Enjoy! Kind Regards Jeremy