#51 - Branding vs Marketing for Practice Success Care, Part 1

Branding vs Marketing for Practice Success Care Pt. 1FAKTR Podcast Episode 51Featuring: Jordana MegonigalEPISODE SUMMARYIn today's episode we feature a topic on the business-aspects of a successful practice with a training on Branding vs. Marketing: Building Blocks of a Successful Practice.As a marketing professional in the healthcare industry, I've heard the same story time and time again from students, new graduates and even seasoned practitioners. The one thing that keeps them up at night more than anything else is how to continually grow their practice and bring more patients into their doors. And while there is no shortage of companies out there selling advertising and making big promises, without a fundamental understanding of branding, marketing and sales, you can easily spend a fortune with little to no return on your investment.ABOUT OUR SPEAKERS:Jordana is a marketing professional with 25 years of experience in media, branding and PR--when I say she has literally been involved every aspect of what it takes to build and grow incredible brands, I'm not exaggerating. Jordana and I first met back in 2012 when we were working together for a full-service marketing agency and business magazine. We ran incredible events together, collaborated on ground-breaking creative work for a number of small and large clients in a diverse mix of industries and she served as Editor and later Publisher of a business magazine where her creative approach to sales won her national recognition and served as a framework that is still used by publishing houses to this day.Currently, Jordana is as a strategist and content developer under her own consulting company, she also is the co-founder of Elysium Creative Collective, our joint venture that employs creative freelancers from across the globe to collaborate on marketing projects for companies small and large and is an adjunct professor of Journalism at Furman University. While she wears many hats, she has a passion for helping companies and organizations with strategic marketing, event planning and management, branding, copywriting and publication management and development.This Episode Sponsored by: This episode is sponsored by FAKTR. Our Full 2023 course schedule has now been released and dates are open for registration. Click the link below to learn more and reserve your spot at one of our upcoming hands-on training courses.Register online here: https://tinyurl.com/FAKTR-2023LINKS:Submit your questions for an upcoming Q&A episode here: https://2earrqgh.paperform.coWant to stay informed about upcoming events, special offers, new products, courses and more? Click the link below to get on our email list (you’ll be glad you did): https://dsb2mjfm.paperform.co/Interested in having Southeast Professional Education Group help with your upcoming event? Schedule a call with a member of our team here: https://3y3izqyx.paperform.coWatch the full video replay of this training here: https://event.webinarjam.com/go/replay/91/gwnpqhzytzka9vb6CONNECT WITH US ON SOCIAL MEDIA: FACEBOOK: https://www.facebook.com/FAKTRconceptINSTAGRAM: https://www.instagram.com/FAKTREDUCATION/LINKEDIN: https://www.linkedin.com/showcase/faktrPATREON: https://www.patreon.com/FAKTR