51. How to Move from Feature Selling to Gap Selling w/ Keenan

This week on the Sales Hacker podcast, we interview world famous sales expert, consultant, trainer, and thought leader, Keenan.  We walk through his humble beginnings at the Denver Chamber of Commerce and dive deep into the concept of “Gap Selling”, referencing the book Keenan wrote and unpacking how to move from feature-centric to problem-centric selling and, in doing so, transform your win rates and sales effectiveness.  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.