51. How to prevent cannibalization of your organic sales with your PPC and DSP advertising spend

Highway to Sell podcast hosts, George Roberts and Helen Robinson, discuss the cannibalization of organic sales when evaluating PPC and DSP spending for advertisers. They advise advertisers to consider their goals and determine how much they want to spend on advertising and how aggressive they want to be to get into the top spots. And so much more! Listen to the episode for some great insights and approaches to Amazon advertising. And if you want to know more about us or have a question pop over to our website clearadsagency.com