#51 -Il Più Grande Flop di Ferrero [La Vera Storia]

from Frank Merenda's Marketing Rodeo · host Metodo Merenda

Dopo aver creato Brand eterni come Nutella e Kinder, si può affermare che il genio di Michele Ferrero è stato sempre e soltanto infallibile? Purtroppo no. In questa puntata analizzeremo da vicino uno degli errori più colossali di Ferrero, affinché tu possa portarti a casa delle preziosissime lezioni di marketing e branding.

Episode metadata supplied by the publisher feed · Published Apr 7, 2024

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#51 -Il Più Grande Flop di Ferrero [La Vera Storia]

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