51: Mastering ROI-Driven Marketing- with Chris Peer

Meet Chris PeerChris brings more than 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow.Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.Chris’ perspective on marketing operations transcends tactical methodologies and focuses on people, strategies, systems, and software to move the needle.Today, Chris’ focus remains on helping B2B manufacturing companies scale through his companies, consulting, and speaking.Highlights00:00 Kicking Off with Favorite Holidays Discussion01:48 Introducing Today's Guest: Chris Peer03:28 Unveiling the Great Eight Pillars of Marketing06:12 Deep Dive into Goals and Value Proposition07:57 Exploring the Certification Program for Marketers12:00 B2B vs B2C Marketing Insights14:32 Learning Segment: AI, Shipping Strategies, and Oysters19:19 Wrapping Up with Contact Information and OffersConnect with Chris!LinkedInG8PSyncShowGreat Eight Pillar Certification CourseUse code SyncShow for 50% offThe Great 8 Pillars: ROI-Driven Marketing for Manufacturing CompaniesConnect with the broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!