EPISODE · Jan 19, 2020 · 20 MIN

#51 Nächster Halt - Customer Touchpoint

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Die Customer Journey macht nur Spaß, wenn man auch mal anhält. Die sog. Customer Touchpoints sind die Haltestellen, die jedes Unternehmen selber gestalten oder mindestens positiv beeinflussen kann. Hören Sie, worauf man am besten achtet und wie man vermeidet, dass man den die Customer Journey vor lauter Touchpoints nicht aus den Augen verliert. Viel Spaß beim Hören! P.S. Der Blog DenkBar von effektweit https://effektweit.de/denkbar/ fasst die Ergebnisse zusammen und ergänzt mit geeigneten Beispielen. Viel Spaß beim Lesen! Folge direkt herunterladen

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#51 Nächster Halt - Customer Touchpoint

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