51: Process Party Part 7 -Mid-Year Brand Audit

This week we've got some bad news for you, you're being audited! Well...it's a brand audit. And we've got checklists and to do lists for you to get your business in order. It's the middle of the year, so it's time to revisit the goals you set for yourself at the beginning of the year!Questions/comments? Email us at [email protected] RebeccaInstagram + Website Follow ShaunInstagram + WebsiteStuff they mentioned:Shaun got a new piece of original art from Meghan Spielman He used some money principles from Episode 48 with Michele Williams to reward himself.Rebecca has been enjoying her Miracle Mornings practices to start her days rightWe're both reading Profit FirstRebecca's mornings when she fell off the Miracle Mornings was like OK, Go's music video on a treadmillThanks to Lauren at Studio Laloc (Episode 29) who recommended using Google Slides for presentationsWe're building off of ideas we discussed during Episode 3 Does Your Brand Suck?It's time to audit your brand and see if you're putting out the right messaging to your potential clients on all your platformsWe were definitely motivated by Kim Kuhteubl (Episode 49) addressing branding and visibilityYou need to be on Creator or Business profile for IG.That way you can leverage the insights and analytics to help plan your content strategy.It also let's you use the Book Now button to be accessible to clients and create more enhanced profile data.Rebecca started using Quick Replies in Instagram to help respond to DMs faster.How to create and use quick replies guideIf you want to use autoposting features in apps like Planoly and Later you need to use a business profile, not a creator accountGet your IG bio right to grab attention:Include your namepreferred pronounslocation/market you servedevelop a geotagging strategy (like Anastasia Casey discussed in Episode 9)share your ideal client, ideal projects, ideal style in your bio toocross promote your business profile in your personal accountif there's a hashtag that closely resembles your style or desired aesthetic consider having that in your bio tooUpdate your press or media kit periodically too, be sure the data is accurateReview your website's About page tooAdd new project photos to your marketing materials or websiteIt's time to get your portrait photos out there too and post them to your grid often to introduce yourself to potential clientsConsider cross promoting yourself through platforms like Facebook and groups that appeal to your potential client, like parent, school, or community groups.